Today’s Bad Idea: 1989 Chrysler TC by Maserati

Chrysler was kind of a weird company in the mid-late 1980’s. Riding high on the success of their K-car platform, CEO Lee Iacocca was on fire. Chrysler was flush with cash and growing aggressively, buying up struggling rival AMC for the profitable Jeep brand, and even acquiring Lamborghini for a short period in 1987. His winning streak had to end somewhere, though. While at Ford, Iacocca had made friends with a guy by the name of Alejandro de Tomaso, and the two subsequently collaborated to create the exotic De Tomaso Pantera sports car. Iacocca figured it might be worth trying something similar at Chrysler; he leaned on his old buddy, who owned Maserati at the time, and the two companies decided to collaborate on a new flagship sports car for Chrysler. Deadlines were blown, somehow the K-car platform got involved, and the final product – ridiculously called the “Chrysler TC by Maserati” – was little more than a dressed-up Chrysler LeBaron for twice the price. If that seems to scratch your itch, for some reason, you might be interested in this 1989 example for a not-quite-reasonable $5500.

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